A major event involving the world of furniture and design took place last Friday in Rome. The location, the prestigious MAXXI - National Museum of XXI Century Arts, a place that alone represents a masterpiece of contemporary architecture. The hall chosen for the occasion was the "Carlo Scarpa," an environment whose elegance and refinement helped create the perfect atmosphere for a meeting of such magnitude.
During the meeting, speakers had the opportunity to tell the audience about the relationship between production and project in the design concept. The focus was Helsinki-based Studio Aalto, a leading name in the international design scene.
The history of Studio Aalto is fascinating and full of success. It all began almost 90 years ago, when Aino and Alvar Aalto, together with Nils-Gustav Hahl and Maire Gullichsen, decided to join forces and combine their strengths and expertise. In 1935, these two famous Scandinavian architects and the two art experts founded Artek. This company immediately distinguished itself by its commitment to selling Aalto's design products. The goal was to promote a culture of modern living while maintaining a close proximity to the art world.
Furniture has always played a key role in Artek's philosophy. The goal was, and continues to be, to offer innovative furniture that encompasses characteristics peculiar to architecture and modern art. This vision is evidenced by the company's very name, which represents a perfect marriage of art and technology.
This tradition, handed down through the years, has come down to the present day and has found fertile ground in Italy. Our country, with its important design companies, has established a well-established collaboration with this Scandinavian firm. This synergy has allowed the creation of unique products that combine the elegance of Scandinavian design with Italian taste and passion.
At the Friday, March 1, high-profile event, professional interpreters from International Congresses provided their services of Simultaneous interpreting. This allowed speakers to express themselves freely in their native language and, for guests, to acquire the concepts translated as faithfully as possible. This service helped make the event a success, allowing everyone to fully understand the topics covered and actively participate in the discussions.
The event at the Maxxi in Rome was therefore an important moment of discussion and growth for the world of furniture and design. An opportunity to celebrate history and innovation, to look to the future without forgetting the roots of the past.
EM
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