The demand for Chinese interpreters by Italian companies. The reason is very simple: for years now, China has been the greater economic power worldwide.
Doing business with Chinese partners and companies is a'growth opportunities for many Western businesses, including SME companies and Italian multinationals. But being able to communicate with China, because of language and culture so distant from our own, can not only be difficult, but impossible if the right tools are not available and the right measures are not taken.
The Chinese is one of the most widely spoken languages in the world, and increasingly studied precisely because of its importance in the field economic-commercial. Numerous Italian companies over the years have managed to reach the heart of China through the Silk Road. One of the latest examples of success we rediscover in the fashion industry: Italy has marked a record of historical significance in trade relations with China precisely in the fashion&luxury sphere.
According to the data of Ice Beijing On imports to China with reference to the first half of the current year (January-June 2021), l'Italy was awarded the title of largest fashion exporting country for the textile sector. The same sector that gained an increase in imports to China of 46%, including 96% by the Italian industry, with an economic value of 6 billion dollars (12% of the market).
The strong surge of Italian fashion exports to China is mainly motivated by. three factors: the search for a internal consumption towards luxury brands traditionally linked to Italy (especially for leather goods, jewelry, clothing, footwear), due to the phenomenon of so-called "revenge spending" post-pandemic, and for closing trade relations with Hong Kong.
What do you need to know to do business with China?
You have to know how to move in smart and strategic way. First know the market: analysis, research and insights into the Chinese market are necessary in order to concretize an action plan. You need to know the target audience: how, what, where the average Chinese buys.
You have to rely on industry professionals in China: accurate and current parameters and statistics are necessary to understand how to move in the vast Chinese market. Each market has its own rules, its own regulations. Knowing them is not an option.
Finally, rely on professional linguists and mother tongue interpreters. The figure of a ChineseItalian interpreter will be needed for business meetings, business meetings. It is often referred to as "business etiquette".
Behind a state's economy, so to speak, lies its culture, its identity as a people, its history. Knowing, understanding, and respecting these aspects therefore allows the Chinese counterpart to feel appreciated and heard. An interpreter who specializes in the ItalianChinese combination will therefore know how to approach an interlocutor of Chinese nationality in order to facilitate a linear and fair dialogue, respecting both parties.
The culture factor is related to the language factor. Knowing how to speak and knowing how to "pose" often mean the same thing, but a self-taught person does not always know all the rules to follow according to good "business etiquette." A professional ChineseItalian interpreter, on the other hand, does. Therein lies the difference between those who work in the field as professionals and those who do not. It is not enough to know how to speak, one must also know how to communicate.
The mission of Congressi Internazionali to help companies from Italy and around the world achieve their goals. We have been helping companies break down language and cultural barriers for decades to make them successful internationally. We provide support and assistance to Italian companies with a presence in China and Chinese companies based in Italy to communicate with their audiences and stakeholders.
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